What Millenials Want – Banks are beginning to fully grasp that millennials — generally considered those born between the early 1980s and the early 2000s — have different preferences when it comes to financial products and investment advice than previous generations, industry observers said.
To build relationships with younger consumers over the long-term, banks should invest in technological improvements in how communications are handled (voice, text, email, social media, apps, etc). The good news is that this new generation is very committed to mobile banking.
Learn from Print Media Companies that were hit by the Digitalization Tsunami a Decade ago.
Below are some interesting Infographics created by Business Insider Intelligence:
Mobile Is Pulling Customers Away From Branches And Online Banking:
Original Source: To read more about the Millenials’ Attitude towards Banking, please subscribe to Business Insider Intelligence and read “The Mobile and Online Banking Report”. To access the full report from BI Intelligence, sign up for a full-access 14-day trial here. Full-access members also gain access to new in-depth reports, hundreds of charts, as well as daily newsletters on the digital industry. Follow Business Insider on Twitter. Feature Image Source: The Financial Brand
