This year, Van Cleef & Arpels illustrates the inventiveness and fairylike quality of its watchmaking universe with two emblematic examples of the Maison’s savoir-faire: jewels that tell the time and Poetic Complications™ watches. Its High Jewelry expertise has given rise to creations that capture the hours in their most precious finery. Time confides itself like a secret or glitters flamboyantly, magnified by precious stones. From diamonds to colored sapphires, gems also punctuate the Poetic Complications collection. Taking pride of place this year with a particularly rich selection, the latter brings together the refinement of traditional crafts and technical sophistication to express the sources of Van Cleef & Arpels’ inspiration.
This year, the Maison also gives a special place of honor to its secret watch tradition. Dating from the 1920s, these timepieces surprise and appeal for their light-hearted aspects: chatelaines that take on the appearance of jewels, flowers and stone-studded leaves that rise to reveal a dial. These elegant and inventive pieces enabled their wearers to tell the time with discretion, in accordance with the customs of the era. Today, the Maison breathes new life into this game of hide and seek and offers a secret space to each second. Sliding open an invisible drawer or raising a precious tassel evoke a personal sense of time, alive with intimate memories.
For jewelry watches collections, there are Sweet Charms Pavée watches, Snowflake and Snowflake Fleurette High Jewelry watches, Pompon transformable long necklaces, and Rubis Secret bracelet watch.
For Poetic Complications™ collections, there are Lady Jour des Fleurs and Lady Nuit des Papillons watches, Lady Arpels Jour Nuit Fée Ondine watch, Lady Arpels Ronde des Papillons watch, and Midnight Nuit Lumineusewatch。
Each creation associates technical prowess, creative research and a sense of wonder. Time is measured over the course of a day, a night or a ballet of butterflies. In bringing to life a ballet of butterflies, a swallow or a graceful fairy, the Maison has deployed unbounded creativity to reinvent the Poetry of Time™, charged with enchantment and emotion.