Witty Drunk-Driving Ad uses Optical Illusion to Show How Alcohol Impairs Your Vision

Miss QTby Miss QT

In Life.

Witty Drunk-Driving Ad uses Optical Illusion to Show How Alcohol Impairs Your Vision

McCann Milan, making good use of Optical Illusion, created a brilliant ad for non-profit organisation Exodus Fondazione, called the “Reverse Test”, which shows a road sign behind an empty glass, and water is then poured.  As the water level rises, the arrow on the road sign changes direction from right to left!

WATCH IT NOW:


WATCH ANOTHER: A Similar Experiment that uses Refraction:

Miss QT

Miss QT

Miss QT started her career with Credit Suisse Investment Bank issuing Structured Products to Private Banks, and later joined UBS Private Bank where she spent the bulk of her career. She works at a Technology Hedge Fund that specializes in global technology investments. A graduate of Duke University, she holds two degrees from the School of Engineering, and double majored in Computer Science and Mathematics. She trades the Global Equities Market and conducts proprietary reesearch on Algorithmic Investing (from Quandl with over 10 million datasets to Multicharts) to improve investment decisions. During her free time, Miss QT plays Golf.

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